21 Best Hair Styling Products, According to Experts
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While salon-grade formulations are generally better quality than the over-the-counter variety, high-profile colorist Matt Rez warns against buying them if you're not a trained specialist. "Pro hair color works on a level and tone system that only a professional knows how to formulate properly," he explains. Sabina (she/her) is the director of the Beauty, Health & Sustainability Lab at the Good Housekeeping Institute, where she has overseen skincare, haircare and makeup testing since 2012.
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It’s also designed to help strengthen the hair while preventing damage and breakage when using hot tools. “One of my favorite hairsprays to work with is this one,” says Dorsey. “I like it because it gives you a billowy and soft finish.” The formula provides 24-hour control that can hold up in high humidity. Listed as one of Steven’s favorite hairsprays, this pick is another great option to have on hand when styling your hair. Its formula provides a great hold that won’t leave your strands feeling crunchy.
What It Does to Your Natural Color
Available in 36 shades, the colorist-recommended formula is gentle, versatile, and leaves hair oh-so-shiny. However, if you're looking for a DIY option, your best bet is the Madison Reed Radiant Hair Color Kit—it's more gentle than other at-home kits and has everything you need to get your color right at home. In Lab evaluations, it scored high for giving a natural look, 79% of testers said it left their hair soft and shiny and 90% said it didn’t cause irritation.
Lime Crime Unicorn Hair Full Coverage
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While conventional hair dye works on all hair types, it can be too harsh for people with sensitive scalps and certain allergies. Carryl says that henna prevents any type of irritation or negative health side effects, and adds that it's an effective alternative for those looking for natural dyes. Carryl explains that henna comes from the henna plant — which is commonly found in parts of Africa, India, Pakistan, Yemen, and most of the Middle East. Its leaves are used to naturally dye the hair and skin, which is why it's a common ingredient in certain hair dyes and temporary tattoos. Sherry says that glosses focus on conditioning, adding shine, and enhancing the color for a longer period of time while glazes don’t last as long. She explains that glazes are usually a quick fix to adjusting any unwanted tones in the hair color.
Revlon Colorsilk Buttercream Hair Dye
This is an unusual yet impressive hair dye, and it’s our top choice for anyone who wants to make a small hair color shift that’ll last. It’s a permanent, ammonia-free formula, which is a rare combination. Instead of ammonia, it contains ethanolamine, which has a similar function of lifting the hair cuticle to allow the color to penetrate. However, it’s a little gentler on the scalp, and it smells much better.
There are 29 shades, including a few neon hues that glow under black lights and metallic pastels that really do shimmer. Since this is a semi-permanent treatment, it's not a serious commitment. That said, if you apply to super light hair (which we tried), it can take months to fully fade out, especially the darker shades, like blues and greens. We should also note that it works best on pre-lightened or naturally blonde hair. In Lab evaluations, 100% of testers agreed that the selection process was seamless, the color was easy to prepare, application wasn’t messy and the scent wasn’t offensive.
Though it’s technically not a dye, it might still be helpful for anyone dealing with grown-out grays who’s a little nervous about coloring their own hair. This means that it doesn’t penetrate deeply into the hair, nor can it lighten the hair. If you want a really vivid, dramatic color or just a very light pastel, you’ll have to bleach your hair first. When applied to darker hair, this dye will give a tint rather than a major color change.
Onc NaturalColors Healthier Permanent Hair Color
Cooler tones can be difficult to maintain, but this top-rated gloss helps tone to counteract any brassiness and conditions hair to perfection. One reviewer said it “feels like a spa treatment” and keeps their blonde locks as ashy as when they left the salon. Natural ingredients such as green-tea extract, olive-leaf extract, and a blend of essential oils deliver moisture and ensure your color lasts. Enhance your hair color vibrancy between salon visits or colorings with Color Boost from Schwarzkopf.
L’Oreal breaks the rules with a box dye that’ll lighten and color your hair at the same time. If you want to go blonde at home, this is the easiest way to go about it. It comes with three different parts that you mix together, including a bleach powder, but the final mixture is an easy-to-spread cream. Demi-permanent hair dye blends the characteristics of both permanent and semi-permanent options, resulting in a medium-term hair color. Permanent hair dye is, in fact, fairly permanent, though it can fade in tonality over time and require touch-ups as new growth comes in. It's worth noting that changing or reversing a permanent color can be challenging and will likely require additional chemical processes, further damaging and stressing the hair.
While all brands tested for blonde shades have only scored average (or worse) for covering up gray, this stood out for fade resistance and keeping its shine. My favorite thing about this natural hair dye is the thin application tip and gel formula—both of which make it so easy to target specific areas or strands if you aren't looking to color your whole head. Antioxidant-rich oat flakes and color-preserving flower extracts are just a couple of the standout ingredients in this one. For a natural foaming formula that won't last much more than a month, give this demi-permanent Color Cloud hair dye a try. Free from ammonia, PPD, and resorcinol—all of which can be drying—this gentle foam is instead packed with hair-loving ingredients like aloe, chamomile, and ginseng.
The duration of the color deposited by these shampoos depends on factors such as frequency of use, the hair's porosity, and the shampoo's specific formulation. Generally, the color will gradually fade with each wash, so regular use is often necessary to maintain the desired tone, says Benson. Like the other color options, this shampoo mildly cleanses the hair but primarily focuses on depositing green pigments to counteract unwanted red/brassy tones in hair, according to O’Connor.
This dye sits somewhere between a permanent and semi-permanent dye since it doesn’t drastically alter the hair color, but it usually lasts longer than the average semi-permanent formula. It’s like an even gentler alternative to Revlon ColorSilk, which is also ammonia-free but a touch more intense. If you’re looking for a vivid, dramatic color in a permanent formula that won’t overly damage your hair, this is one of our favorites. Despite containing ammonia, this cream dye formula is surprisingly gentle, thanks to its creamy texture and added nourishing oils.
You don't have to go to the salon to get that bright hair color you've been wanting to try. Arctic Fox's highly-pigmented semi-permanent hair dye—recommended by Dr. Lal—comes in various colors, from phantom green to sunset orange. The dye is ammonia-free, PPD-free, and sulfate-free to reduce any potential damage, and the formula even includes hydrolyzed soy protein to add strength. Lab testing revealed that the ammonia-free at-home dye offered even coverage, left hair visibly shiny, and was fade-resistant when used to cover up grays. Wella is one of the most popular salon hair color brands, so if you want salon results, you should give them a try.
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